Kajabi vs Teachable: Which One in 2026?
Both sell courses, but they're priced for different stages of business. Teachable wins on sticker price and simplicity; Kajabi wins if you want marketing tools built in. The real answer depends on your revenue, not just the monthly fee.
Last updated August 2026 · Pricing verified against each tool's site · Reviewed by [Your Name]
You want marketing tools built in
Email marketing, sales funnels, landing pages and automation are all included — useful if you'd rather not stitch together separate tools, and your revenue can support the higher price.
Try Kajabi →You want a focused, cheaper course tool
Lower entry price, native mobile apps on every plan, and built-in tax handling as Merchant of Record — a simpler choice if you already have marketing tools elsewhere.
Try Teachable →
images_demo_kajabi.png and images_demo_teachable.png to see it live.The full comparison
| Kajabi | Teachable | |
|---|---|---|
| Starts at | ~$71-89/mo (Starter) | ~$29-39/mo (Starter) |
| Built for | All-in-one marketing + courses | Focused course selling |
| Transaction fees | 0% on all plans | 7.5% on entry tier |
| Native mobile app | Student app only | iOS & Android, every plan |
| Marketing tools | Email, funnels, landing pages built in | None — needs external tools |
| Tax handling | You're responsible | Merchant of Record — handles sales tax/VAT |
| Membership features | Dedicated, built in | Workaround via bundles |
| Best for | Marketing-heavy course businesses | Focused, budget-conscious course sellers |
Indicative 2026 pricing — Kajabi Starter ~$71-89/mo, Basic ~$149-179/mo, Growth ~$199-249/mo; Teachable Starter ~$29-39/mo (7.5% fee), Pro ~$119/mo (0% fee). Both change often — full breakdown below, and confirm on kajabi.com and teachable.com.
Who wins each category
Price at low revenue
TeachableCheaper sticker price below roughly $1,520/month in course sales — above that, its 7.5% fee flips the advantage.
Marketing tools
KajabiEmail, sales funnels and landing pages are built in — Teachable needs external tools for all of it.
Mobile experience
TeachableNative iOS and Android apps on every plan, including the cheapest tier.
Tax compliance
TeachableActs as Merchant of Record, automatically handling US sales tax, EU VAT and GST.
Membership features
KajabiA dedicated membership feature; Teachable requires combining course bundles and subscriptions to fake it.
Ease of getting started
TeachableSimpler, more focused interface — less to configure before your first course is live.
Pros & cons of each platform
K Kajabi
Zero transaction fees on every plan
Unlike Teachable's entry tier, Kajabi never takes a cut of your sales — you keep 100% minus payment processor fees, which matters more the higher your revenue climbs.
Marketing tools genuinely built in
Email marketing, sales funnels, landing pages and automation are included — you're not paying for and stitching together a separate email tool and funnel builder.
Dedicated membership features
A real membership system for recurring communities and paid access, not a workaround built from course bundles and subscriptions.
Meaningfully more expensive to start
Even the new Starter tier (~$71-89/mo) costs more than Teachable's entry plan, and Kajabi's older Basic tier runs $149-179/mo — a real commitment before you've made a sale.
You handle your own tax compliance
Unlike Teachable, Kajabi doesn't act as Merchant of Record — you're responsible for calculating and remitting sales tax, VAT and GST yourself or via a third-party tool.
T Teachable
Cheaper at low revenue
Starter runs $29-39/mo — well below Kajabi's entry tier — and stays the better deal until your course revenue crosses roughly $1,520/month, where the transaction fee flips the math.
Native mobile apps on every plan
iOS and Android apps are included even on the cheapest tier — Kajabi's mobile experience is comparatively weaker.
Handles tax compliance for you
Acts as Merchant of Record, automatically managing US sales tax, EU VAT and GST across regions — a genuine time-saver most comparisons don't mention.
7.5% transaction fee on the entry tier
The cheap sticker price is misleading at real volume — that fee can cost more than Kajabi's flat subscription once you're selling consistently.
No built-in marketing tools
Email marketing and funnels aren't included — you'll need to pay for and connect external tools to do what Kajabi bundles natively.
The detail that decides this comparison for most people: Teachable's 7.5% fee vs Kajabi's flat subscription crosses over at about $1,520/month in course revenue. Below that, Teachable is cheaper. Above it, Kajabi wins on pure cost — before even counting the marketing tools it includes.
What each platform gives you
Course builder
Both are capable — Teachable supports video, audio, PDFs, quizzes and live lessons; Kajabi's is comparably flexible with drip content.
Transaction fees
Kajabi: 0% on all plans. Teachable: 7.5% on Starter, 0% from Pro (~$119/mo) up.
Marketing tools
Kajabi: email, funnels, landing pages built in. Teachable: none — bring your own.
Mobile app
Teachable: native iOS/Android on every plan. Kajabi: student-facing app only.
Tax handling
Teachable: Merchant of Record, handles sales tax/VAT/GST. Kajabi: you're responsible.
Membership features
Kajabi: dedicated, built in. Teachable: workaround via bundles and subscriptions.
Affiliate marketing
Teachable: built in on paid plans. Kajabi: Growth plan and up only.
Free trial
Both offer a 14-day free trial. Neither has a permanent free plan.
Pricing side by side (2026)
K Kajabi
All-in-one marketing + courses. 14-day free trial. 0% transaction fees.
T Teachable
Focused course selling. 14-day free trial. Fees vary by tier.
Both revise pricing regularly. These are indicative 2026 figures — confirm current plans on kajabi.com and teachable.com before buying. Remember Kajabi's Stripe surcharge (noted above) if you connect your own payment account.
Which one fits you?
K Choose Kajabi
- Want email, funnels and courses in one subscription
- Your course revenue justifies the higher price
- Need dedicated membership/community features
- Would rather not stitch together separate marketing tools
T Choose Teachable
- Are just starting out or under ~$1,520/mo in course revenue
- Want native mobile apps without paying extra
- Would rather not handle sales tax and VAT yourself
- Already have marketing tools elsewhere
This comes down to your revenue and how many separate tools you're already paying for. Teachable is genuinely cheaper below roughly $1,520/month in course sales, comes with native mobile apps on every plan, and handles your sales tax and VAT automatically — real, underrated advantages. Above that revenue line, its 7.5% transaction fee starts costing more than Kajabi's flat subscription.
The honest test: do the math on your actual revenue, not the sticker price. If you're pre-revenue or just validating an idea, Teachable's lower entry cost and simplicity make sense. If you're an established course creator who's also paying for email marketing and landing page tools separately, Kajabi likely costs less in total than the stack you're already running.
Kajabi vs Teachable FAQs
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